Written by Glenda del Monte Escalante, TDN Cultural Ambassador

Using the global platform of our leading social enterprise Transdiaspora Network (TDN), I’ll be promoting a musical video (watch below) and a year-long new social media campaign called Love, Unity and Passion (#L.U.P.) associated to our new strategic action plan and the United Nations’ post-2015 Sustainable Development Goals (SDGs). Answering this question: “What do LOVE, UNITY and PASSION mean to you?,” share the photo below or a handwritten note on your Facebook, Twitter, or Instagram (please don’t forget to hashtag #LoveUnityPassion #LUP #TalkThingsOut @Transdiasporic).

This song was written on a day I was feeling pretty close to the dream, vision and mission of what I wanted to be in life: express ideas into songs that could influence or inspire others. L.U.P’s video (watch below) would not have been possible without the support of many who believed in me, and all together made this a dream come true with the forces of Love, Unity and Passion (L.U.P.)

As TDN cultural ambassador, I would like my songs to transcend the musical space into a much bigger platform where it could have a real impact on society

inspiring and engaging youth (and the community at large) either at a local urban setting or in a remote rural village. I want to heal through music, to promote self-love and HIV prevention. This is a struggle, I believe, that we cannot fight alone, but feeling the need to spread Love and health, to be United as humans, and to have the Passion for social change.

TDN officially launched this new global social media campaign on September 28th, 2014, during TDN Tour to Health at the 40th Annual Atlantic Antic Festival, Brooklyn’s largest street fair. Now, watch the #LUP campaign official video. Enjoy it!